Type Poster

In this project, I created a two-sided poster to promote my assigned typeface, Worker. I needed to pretend that the audience for my specimen is a fellow graphic designer and teach them why they should purchase and use the typeface. The two sides of the poster required different strategic approaches: The front of the poster needed to be large-scale, visually compelling with the type layout that grabs the audiences attention. The back of the poster included small-scale content. This included history, design detail, usage suggestions, purchasing info, etc. This provided the audience with the information they need to make an informed decision. This poster created strong visual relationships and balance between the two sides of the poster.